Hypertarget your Market
Facebook offers many powerful marketing tools and features that help you target a very niche market. Advertise any type of content you want and choose your goal. You can optimize your ad for page likes, post engagement, link clicks, or even lead generation. Choose the demographics and niche topics you want to target, and you're in business.
Instagram is commonly used to share very attractive photos and videos. When using Instagram, it's important to share high quality content. Think of it like a scrapbook; you only share the best of the best content you have. Share your portfolio, images of yourself and your team, and more attractive content relevant to your niche to be successful on Instagram.
Snapchat offers a wide variety of marketing tools you won't find anywhere else. This is the very first platform to integrate Augmented Reality into their marketing services. Use these features to create an animated company mascot your followers can add to their snaps, or add a "Buy Now" button next to your products! Although Snapchat isn't the most popular digital marketing platform, it has the most outside-the-box, "coolest" advertising features.
Twitter is great for sharing what's happening right now. It's a loud platform where you can post literally as much as you want. Start conversations with people, ask questions, get recommendations, and market with sponsored content. Twitter has a few unique, playful features you won't see on any other platform like branded emojis.
Tell Stories with Videos
On YouTube, you have to watch the ads for a minimum of 5 seconds. That means, as an advertiser, we have 5 seconds to capture your audience's attention and get them to click on the ad rather than the "skip ad" button. In today's fast-paced society, 5 seconds of undivided attention is few and far between which is what makes YouTube such a powerful marketing platform.
Google has an excellent tool for marketing called Google Adwords. With Adwords, you can target certain search phrases or a user's recent searches to show your marketed content when it's relevant to what the user is looking for. This is great because you can target specific phrases that directly relate to your product or service, and you only pay-per-click.
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